What Is Brand Management

Part 1

Introduction

8m 30s Lecture

The primary goal of this video is to provide an overview and introduction to the “Brand Management” course. The video aims to familiarize viewers with the key topics, learning objectives, and notable outcomes associated with the brand supervision.

Brand Management Course – Topics

a. What is a brand?

• Definition and elements of a brand
• Designing and shaping a brand
• Identifying key features that define a brand
• Distinguishing between a product and a brand
• Understanding the purpose of a brand

Brand logo

• Design considerations for a brand logo
• Exploring stories behind famous logos
• Dynamic and musical signature logos (MOGO)

How to define brand guidelines?

• Establishing brand personality and its elements
• Ensuring a consistent look and feel across various brand elements
• Applying brand guidelines to diverse mediums such as PPTs, letterheads, business cards, and hoardings

Brand jingle

• Importance and creation of a memorable brand jingle

How to generate recall value of a brand?

• Strategies to enhance brand recall

Internal and external alignment of brand

• Ensuring alignment within the organization and with external stakeholders

How to build a brand in your business?

• Different stages of brand building
• Strategies tailored for different business models (B2B, B2C, B2B2C, etc.)

Brand equity

• Measurement of brand equity
• Factors contributing to managing brand equity

Social media and web branding

• Promoting the brand on platforms like Facebook, Instagram, and LinkedIn

Brand promise and brand loyalty

• Understanding and fulfilling brand promises to create loyalty

Case studies of MDH and Maggi

• Analyzing successful brand management strategies employed by MDH and Maggi

special videos by brand experts

Brand Management Course – Professors

a. Anker Warrior

• Founder of nearbuy.com
• Former India Head of Group on
• Sharing experiences in building a brand identity

Vain Dandier

• Marketing and Branding Consultant with experience at PepsiCo, HUL, Reckitt

Aishvarya Jain

• Founder of Infiniti Insights & Thekedaars Media Entertainment
• Assisting small companies in brand-building

Omi Gupta

• Branding and Marketing Consultant with extensive experience

Pahlavi Nagpal Jairath

• Experience in a news channel

Sarmatia Grover

• PSC Head of Bade Business Private Limited
• Utilizing branded content experience in the course

outcomes of brand management Video:

The video aims to empower viewers to:

• Establish a strong presence for their brand in the hearts and minds of customers
• Fulfill brand promises to foster brand loyalty
• Effectively manage brand equity for sustained success in the market.