Deprecated: Creation of dynamic property Redux_Widget_Areas::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/option-extensions/extensions/widget_areas/class.redux_widget_areas.php on line 60
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Deprecated: Creation of dynamic property Redux_Filesystem::$killswitch is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/class.redux_filesystem.php on line 190 What Is Brand Management – Digital Master Jee Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_color_rgba::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color_rgba/field_color_rgba.php on line 51
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_color::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color/field_color.php on line 47
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Deprecated: Creation of dynamic property ReduxFramework_color_rgba::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color_rgba/field_color_rgba.php on line 51
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Deprecated: Creation of dynamic property ReduxFramework_color_rgba::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color_rgba/field_color_rgba.php on line 53
Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_color::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color/field_color.php on line 47
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Deprecated: Creation of dynamic property ReduxFramework_color_rgba::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color_rgba/field_color_rgba.php on line 51
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Deprecated: Creation of dynamic property ReduxFramework_color_rgba::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/color_rgba/field_color_rgba.php on line 53
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
Deprecated: Creation of dynamic property ReduxFramework_image_select::$field is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 47
Deprecated: Creation of dynamic property ReduxFramework_image_select::$value is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 48
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Deprecated: Creation of dynamic property ReduxFramework_image_select::$parent is deprecated in /home/digicraft/digitalmasterjee.com/wp-content/plugins/academia-framework/core/options/inc/fields/image_select/field_image_select.php on line 46
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The primary goal of this video is to provide an overview and introduction to the “Brand Management” course. The video aims to familiarize viewers with the key topics, learning objectives, and notable outcomes associated with the brand supervision.
Brand Management Course – Topics
a. What is a brand?
Definition and elements of a brand
Designing and shaping a brand
Identifying key features that define a brand
Distinguishing between a product and a brand
Understanding the purpose of a brand
Brand logo
Design considerations for a brand logo
Exploring stories behind famous logos
Dynamic and musical signature logos (MOGO)
How to define brand guidelines?
Establishing brand personality and its elements
Ensuring a consistent look and feel across various brand elements
Applying brand guidelines to diverse mediums such as PPTs, letterheads, business cards, and hoardings
Brand jingle
Importance and creation of a memorable brand jingle
How to generate recall value of a brand?
Strategies to enhance brand recall
Internal and external alignment of brand
Ensuring alignment within the organization and with external stakeholders
How to build a brand in your business?
Different stages of brand building
Strategies tailored for different business models (B2B, B2C, B2B2C, etc.)
Brand equity
Measurement of brand equity
Factors contributing to managing brand equity
Social media and web branding
Promoting the brand on platforms like Facebook, Instagram, and LinkedIn
Brand promise and brand loyalty
Understanding and fulfilling brand promises to create loyalty
Case studies of MDH and Maggi
Analyzing successful brand management strategies employed by MDH and Maggi
special videos by brand experts
Brand Management Course – Professors
a. Anker Warrior
Founder of nearbuy.com
Former India Head of Group on
Sharing experiences in building a brand identity
Vain Dandier
Marketing and Branding Consultant with experience at PepsiCo, HUL, Reckitt
Aishvarya Jain
Founder of Infiniti Insights & Thekedaars Media Entertainment
Assisting small companies in brand-building
Omi Gupta
Branding and Marketing Consultant with extensive experience
Pahlavi Nagpal Jairath
Experience in a news channel
Sarmatia Grover
PSC Head of Bade Business Private Limited
Utilizing branded content experience in the course
outcomes of brand management Video:
The video aims to empower viewers to:
Establish a strong presence for their brand in the hearts and minds of customers
Fulfill brand promises to foster brand loyalty
Effectively manage brand equity for sustained success in the market.
The content of this lesson is locked. To unlock it, you need to Buy this Course.
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Start OnJanuary 31, 2024
Duration2 Hours 39 minutes
LevelBeginner
What Is Brand Management Master the art of brand management to cultivate a strong and memorable brand identity. Elevate your business with effective brand strategies.
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