Online Reputation Management (ORM)

Objective of the Video:

The video aims to educate viewers on managing online reputation, covering the importance of ORM, its concept, impact, features, and the outline of an Online Reputation Management Course.

Key Learnings from the Video:

1. Importance of Online Reputation Management (ORM):

• Good reputation is crucial for customer loyalty, attracting customers, securing funding, and hiring employees.
• ORM is essential for consistently placing a positive brand image in customers’ minds.

2. Concept of Online Reputation Management (ORM):

• ORM involves creating and managing a positive brand image, especially in the era of two-way communication through the internet and social media.
• Positive reputation leads to increased sales, website trust authority, and a strong online presence.

3. Impact of ORM:

• Positive customer reviews improve website trust authority and drive sales.
• Brands need to understand and respond to customers on social media to maintain a positive reputation.
• Negative comments and reviews can significantly impact a company’s reputation and influence purchase decisions.

4. ORM Features:

• ORM is based on trust and credibility, not just for damage control.
• Transparency is crucial online, and ORM is a new avatar for a brand.
• It’s not a Public Relations tool; customers seek genuine feedback and engagement, not just promotional content.

5. Online Reputation Management Course – Outline:

• The course covers various aspects of ORM, including monitoring brand online, improving brand reputation on SERPs, responding to negative reviews, leveraging positive reviews, crisis management, and promoting content for brand engagement.

6. Professors of the Online Reputation Management Course:

• The course is designed by experts including Mr. Hrishikesh Roy, Ms. Devna Maheshwari, Mr. Vikas Rajput, and Ms. Samriti Grover.

7. Relevance of the Course:

• The ORM course is designed to help businesses gain trust, positive reviews, brand recall, online penetration, and implement game-changing marketing strategies for lead generation and sales.

Key Outcomes of the Video:

• Utilize Online Reputation Management to enhance sales and manage brand image.
• Focus on ORM for positive reviews and ratings.
• Implement ORM to build trust, credibility, and generate sales and leads.
• Follow ORM strategies outlined in the course for effective reputation management.