Instagram Marketing Course

Objective of the Video

The video aims to introduce the course on Instagram marketing, emphasizing its relevance for individuals, businesses, and brands. It provides key insights into the two categories of Instagram users—content suppliers and content buyers—highlighting the platform’s potential for effective communication and brand building.

Key Learnings from the Video

1. Instagram User Categories:
   • Instagram users can be categorized into content suppliers and content buyers.
   • The platform serves as a space for both sharing personal content and communicating the brand voice to a vast audience.
2. Instagram Statistics:
   • Approximately 90% of Instagram users follow at least one business account.
   • Over 36% of B2B decision-makers use Instagram for discovering new products and services.
   • Instagram has a user base of 1.16 billion and continues to grow.
3. Instagram as a Shopping Mall:
   • Instagram is likened to a large shopping mall where users market products and build their brands.
   • The “Instagram marketing” course is designed to help businesses leverage the platform for growth.
4. Success Stories:
   • Examples like Nike, with the third-largest following on Instagram, showcase the power of the platform.
   • Successful brands on Instagram focus on selling emotions rather than products, connecting with users on a deeper level.
5. Course Topics:
   • The course covers a range of topics, including creating a business account, utilizing multiple accounts, targeting the audience, content strategy, post types, the significance of hashtags, photography tips, growth tools, influencer marketing, lead conversion, running ads, measuring post success, tracking metrics, and making posts go viral.
6. Instagram Marketing Experts:
   • Mr. Gaurav Wasan, known for the viral “Baba ka Dhaba” post.
   • Mr. Siddhant Sidana, an Instagram marketing expert for various businesses.
   • Mrs. Ajita Saxena, a seasoned digital marketing professional with 15 years of experience working with renowned brands.

Key Outcomes of the Video

• Encourage the use of Instagram marketing to expand reach and influence buyer decision-making.
• Showcase the potential of Instagram as a powerful tool for businesses and individuals.
• Introduce the comprehensive “Instagram marketing” course and its diverse range of topics.
• Highlight success stories and insights from expert contributors in the field of Instagram marketing.