Email Marketing And Automation

Objective of the Video/Course:

The primary objective of this video/course is to introduce and educate participants on the fundamentals of “Email Marketing.” The course aims to empower individuals with the knowledge and skills needed to design and execute effective email marketing campaigns for their businesses.

Key Learnings from the Video:

In the evolving landscape of marketing, email marketing serves as a personalized and direct method to connect with target audiences. The course promises to equip learners with the ability to create impactful email marketing campaigns, emphasizing the following benefits:

• Reach a global audience
• Easy to share
• Easy to measure
• Easy to get started
• Drives revenue
• Delivers targeted messages
• Low cost

1. Email Marketing – Topics Covered:

The course covers various aspects of email marketing, including:

• Types of email marketing:
  • Promotion
  • Information
  • Product update
  • Invitation
• Process of email marketing:
  • Goal setting
  • Identifying the target audience
  • Addressing pain points
  • Utilizing tools for effective execution
• Building an email list:
  • Strategies for collecting email addresses
    • Pop-up forms
    • Social media sign-ups
  • Implementing lead magnets
• Email segmentation:
  • Importance and methods
• Email content & layout:
  • Design considerations
  • Font and color choices
  • Managing spam filters
  • Crafting effective email compositions
• Automation:
  • Overview, with a focus on Mailchimp
• Email marketing matrix:
  • Metrics such as open rate, click-through rate, bounce rate
  • Optimization strategies
• Timing and frequency of email sending:
  • Best practices
• Email A/B testing:
  • Methods and significance
• Personalized content:
  • Customizing content for enhanced engagement

2. Expert of this Course:

Professor of this course, shares practical business email marketing strategies that he has successfully employed to acquire customers. Learners are encouraged to join this course to gain insights and implement effective email marketing practices in their businesses.

Key Outcomes of the Video:

Upon completing the course, participants will be able to:

• Effectively use email marketing to reach a global audience
• Utilize social media forms to build and expand their email lists