Digital Marketing Beginners

Objective of the Video:

The video aims to introduce the course “Digital Marketing Part-1” with a focus on the growth potential it offers for both careers and businesses.

Key Learnings from the Video:

1. Digital marketing plays a pivotal role in career and business growth.
2. The course is structured into three parts, with the first two covering organic digital marketing and the third focusing on paid and performance digital marketing.

Digital Marketing Course Outline: The course covers a range of topics including:

• Content marketing
• Storytelling
• Organic digital marketing
• Inbound marketing
• Creation of free blogs and YouTube thumbnails
• Video editing for social media
• Customer acquisition from blogging and microblogging
• Social media page/channel creation (Facebook, LinkedIn, Twitter, YouTube)
• Search Engine Optimization (SEO)
• Providing 24×7 service on social media
• B2B lead generation on LinkedIn
• Increasing LinkedIn followers
• Monetizing through blogging and social media
• Google Analytics
• Studying LinkedIn and Twitter analytics
• Sample viral social media campaign

Key Outcomes of the Video:

1. Learn digital marketing for business growth.
2. Gain knowledge on creating free blogs and YouTube thumbnails.
3. Understand B2B lead generation from LinkedIn using digital marketing strategies.