Digital Marketing Advance

Objective of the Video:

The video aims to introduce the “Digital Marketing Part-2” course, focusing on paid digital marketing.

Key Learnings from the Video:

1. Digital Marketing Overview:

• India had the second-largest internet population globally in 2018, with 483.96 million users.
• Modern customers check their smart devices every 9.6 minutes, emphasizing the digital shift in both personal and business spheres.

2. Types of Digital Marketing:

• Organic Marketing:
  • Goals: Attract customers naturally, increase business reach through content and networks, generate leads without investment.
• Paid Marketing:
  • Businesses invest in social media, third-party websites, and search engines for boosted posts, highlighted ads, and maximum clicks.
  • Performance-based and result-oriented marketing.

3. Benefits of Paid Marketing:

• Instant Results:
  • Paid marketing delivers faster results than SEO; ads appear on Google search immediately upon approval.
• Measurable:
  • Allows tracking Key Performance Indicators (KPIs) for campaign effectiveness.
  • Google AdWords provides insights into keywords used by customers.
• Cost-effective:
  • More economical compared to traditional marketing; payment models are performance-based like Pay-Per-Click.
• Better Control:
  • Enables control over the target audience, payment options, and ad formats.
• Multiple Channels:
  • Utilizes various digital channels for broadcasting messages.
  • Pay-Per-Click visitors are 50% more likely to purchase than organic visitors.

4. Digital Marketing (Part 2) Course Learnings:

• Performance marketing
• Building an integrated online marketing plan
• Google’s functioning
• Pay-Per-Click marketing
• Google AdWord campaigns
• Lead generation through paid marketing
• Social media platforms
• Google Pixel
• Remarketing on Facebook and Google
• Fundamentals and benefits of mobile advertising
• Email marketing
• E-commerce marketing
• Affiliate marketing
• Google AdSense
• Growth hacking

5. Professors/Experts of this Course:

• Devna Maheswari:
  • Head of communication, branding, marketing, and business development in EBEX Services.
  • Digital marketing consultant with 20 years of experience.
• Ishan Manchanda:
  • Business consultant, digital marketing expert, and trainer.
  • Visiting faculty of digital marketing at GGSIPU (university).
• Hrishikesh Roy:
  • Owner of Roy Digital, a digital marketing expert, trainer, influencer, and entrepreneur.

6. Key Outcomes of the Video:

• Utilize organic marketing to attract customers naturally without investment.
• Implement paid marketing for instant and measurable results across multiple social media channels.