Digital Marketing Advance
80%
Part 1
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Objective of the Video:
The video aims to introduce the “Digital Marketing Part-2” course, focusing on paid digital marketing.
Key Learnings from the Video:
1. Digital Marketing Overview:
- India had the second-largest internet population globally in 2018, with 483.96 million users.
- Modern customers check their smart devices every 9.6 minutes, emphasizing the digital shift in both personal and business spheres.
2. Types of Digital Marketing:
- Organic Marketing:
- Goals: Attract customers naturally, increase business reach through content and networks, generate leads without investment.
- Paid Marketing:
- Businesses invest in social media, third-party websites, and search engines for boosted posts, highlighted ads, and maximum clicks.
- Performance-based and result-oriented marketing.
3. Benefits of Paid Marketing:
- Instant Results:
- Paid marketing delivers faster results than SEO; ads appear on Google search immediately upon approval.
- Measurable:
- Allows tracking Key Performance Indicators (KPIs) for campaign effectiveness.
- Google AdWords provides insights into keywords used by customers.
- Cost-effective:
- More economical compared to traditional marketing; payment models are performance-based like Pay-Per-Click.
- Better Control:
- Enables control over the target audience, payment options, and ad formats.
- Multiple Channels:
- Utilizes various digital channels for broadcasting messages.
- Pay-Per-Click visitors are 50% more likely to purchase than organic visitors.
4. Digital Marketing (Part 2) Course Learnings:
- Performance marketing
- Building an integrated online marketing plan
- Google’s functioning
- Pay-Per-Click marketing
- Google AdWord campaigns
- Lead generation through paid marketing
- Social media platforms
- Google Pixel
- Remarketing on Facebook and Google
- Fundamentals and benefits of mobile advertising
- Email marketing
- E-commerce marketing
- Affiliate marketing
- Google AdSense
- Growth hacking
5. Professors/Experts of this Course:
- Devna Maheswari:
- Head of communication, branding, marketing, and business development in EBEX Services.
- Digital marketing consultant with 20 years of experience.
- Ishan Manchanda:
- Business consultant, digital marketing expert, and trainer.
- Visiting faculty of digital marketing at GGSIPU (university).
- Hrishikesh Roy:
- Owner of Roy Digital, a digital marketing expert, trainer, influencer, and entrepreneur.
6. Key Outcomes of the Video:
- Utilize organic marketing to attract customers naturally without investment.
- Implement paid marketing for instant and measurable results across multiple social media channels.
Part 2
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Part 3
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Part 4
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Part 5
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Part 6
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Part 7
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Part 8
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Part 9
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Part 10
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Part 11
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Part 12
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Part 13
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Part 14
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Part 15
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Part 16
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Part 17
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Part 18
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Part 19
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Part 20
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Part 21
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